[...] a few words about the movie’s title.

Google ultimately allowed the filmmakers to tag their ads with “jism” and “Sunny Leone,” and YouTube allowed the promotional videos, said Alnoor Merchant, head of digital marketing for the film.

The film has already caused a minor stir in Mumbai, where filmmakers had to remove posters featuring a glowing image a woman’s arched naked body draped in a wet white sheet after a local politician complained.

”Pretending to police the moral values of a society is the easiest way for politicians to earn brownie points.

With Bollywood increasingly focused on the more liberal Indian diaspora and upwardly mobile urbanites, traditional audiences have turned to regional language cinema, said Bhaskar Mukhopadhyay, a lecturer in cultural studies at the University of London.

Bhatt and her father offered reassurances that they are not trying to sneakily expose India’s children to dirty pictures and that the sex scenes will make no one cringe.

Pooja Bhatt said she wants to get her movie into theaters without trouble and will continue to fight to make “fiercely sensual” films for adult Indian audiences.